I draw inspiration from the coastline, vintage references and natural textures, creating pieces that feel emotional, easy to wear and considered

Hi, I’m Alice — a degree-qualified fashion designer and textile artist based in Australia. I have experience designing for global brands including Rhythm, Princess Polly and Abercrombie & Fitch.

With over 11 years of experience in the industry, I work across the full design process — from concept development, trend research and colour direction through to technical CAD drawing, tech pack creation and production. I’ve worked closely with international factories, led fittings, and collaborated with marketing teams on campaign and eCommerce shoots to bring each collection to life.

I’m passionate about creating thoughtful, well-resolved product, with a strong focus on visual storytelling, print and colour, and designing collections that feel and considered and commercially relevant.